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Modern Business Integration – Accelerate Growth and Unlock New Revenue Streams
Modern business fusion is a critical accelerator for companies that want their growth to accelerate, unlocking new revenue streams and improving customer experiences. It allows businesses to take advantage of existing technology, people, and processes to stay in front of their competitors.
Traditionally, many companies have a combination of legacy systems and on-premises software applications as well as cloud solutions. These disparate systems and their data are not able to communicate by themselves, so businesses need an effective business integration strategy.
In the digital world, these business relationships are made much easier with modern integration enabling these systems and applications to communicate and seamlessly exchange vital data within and across lines of business. This is often referred to as B2B integration and can involve a number of advanced protocols – from AS2, SFTP, HTTPs, Web Services, and proprietary high-speed file transfer methods.
Common use cases include financial services, healthcare, and logistics. These industries have a common need to securely link multiple trading partners, while maintaining robust security, audit trail, and governance capabilities.
Another common use case is horizontal integration, where two or more companies in the same industry combine to offer a wider range of products or services. For example, a women’s clothing company might integrate with a fashion brand serving teens and young adults to introduce them to new market segments.
Modern integration strategies enable companies to extract the correct data from front-end applications, and convert it into an appropriate format for their central organization device. This can then be sent to the target application for processing. This can be used to automate a process and streamline it, improve business collaboration, reduce the chance of human error and delays and ensure rapid growth for a business.